Wednesday, December 21, 2011

Retail Businesses Consider using Security Equipment for Shopping Statistics and Gathering Customer Data

It is well-known that retail stores use security equipment (cameras, sensors, and more) to cut shop-lifting losses.  Many people do not realize that this same equipment can be used to gather information on shopping habits of the stores customers.  Cameras, heat sensors, and other equipment can provide information that allows stores to strategically place products within a store and analyze marketing techniques.  Read more in "Designing a Retail Business Based on Biometrics and Real Statistics", Independent Retailer, December 15, 2011.

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